Platinum is a naturally white precious metal known for its durability, weight and distinctive cool tone. Unlike white gold, it does not need to be mixed with other metals to achieve its colour or finished with rhodium plating. Its dense, substantial feel makes it a popular choice for wedding rings, especially for couples looking for a precious metal that can be worn every day for many years. Our platinum collection ranges from simple plain bands to diamond-set and more detailed styles.
Why Choose Platinum?
Platinum is naturally white, so its colour does not depend on a surface coating. This is one of the main differences between platinum and white gold. White gold gets its colour from an alloy of gold and other metals and is usually finished with rhodium plating to create a brighter, more reflective appearance. Over time, this plating can wear down and may need to be renewed. Platinum, on the other hand, maintains its naturally white colour and does not require re-plating.
Platinum is denser and heavier than gold, giving it a substantial feel on the finger. It is highly durable and well suited to jewellery worn every day. Rather than wearing away easily, it develops a soft patina over time as the surface is scratched. This can be polished away if you prefer to restore the ring’s original shine.
Another important difference is the metal’s purity. Platinum jewellery is most commonly made from 950 platinum, meaning it contains 95% pure platinum and approximately 5% other metals added to improve its strength. White gold, by comparison, is available in different carat weights, and contains a higher proportion of alloy metals. Platinum therefore offers a combination of high purity, density and durability.
Its cool, neutral colour pairs beautifully with diamonds and other white metals. Platinum is particularly popular for engagement rings and wedding bands because its natural colour keeps the focus on the stones, while its strength makes it a practical choice for rings worn every day.
Plain or Accented?
Most white gold wedding rings fall into one of two broad categories. Plain bands keep the focus on the metal itself, in a choice of finishes: polished for a high-shine, classic look, brushed or satin for a matte surface that hides small scratches better day to day, or hammered, where the texture itself helps disguise everyday wear. Engraved or diagonal-cut detailing adds a personal touch to an otherwise plain band, though the grooves can collect dirt over time and benefit from occasional cleaning.
Accented bands add diamonds to the mix, from a single stone to a row of smaller diamonds or a full eternity design. A full eternity band, with diamonds set all the way around, gives a continuous line of sparkle but is generally harder to resize than a half or three-quarter design, worth keeping in mind since a wedding ring may need resizing over the years. Men's diamond-set styles typically use channel- or flush-set stones, which sit level with the metal for better protection during daily wear.
How to Find the Right Ring Size?
An accurate ring size ensures a comfortable fit. Use our ring size guide to measure your finger and find the right size before ordering. We also offer one free resize within the first year on resizable rings, should you need an adjustment.
