Affiliate links building process

Building the affiliate URL, please follow the below guides to prevent conversion tracking issues.

URL structure (use https://ga-dev-tools.google/campaign-url-builder/ to check yourself):

https://omara.sk/en?utm_source=instagram_1010&utm_medium=cps&utm_campaign=my_flawless_campaign&utm_content=omara_jewelry

The following table gives a detailed explanation and example of each of the campaign parameters

Parameter Required Example Description
Campaign Source Yes utm_source Please use the value provided by the Omara team.
Campaign Medium Yes utm_medium Use utm_medium to identify a medium such as cps or cpc. The Omara team will provide the predefined value for you.
Campaign Name No utm_campaign Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. If you don’t want to track specific campaigns - please use the default campaign name, provided by the Omara team.
Campaign Term No utm_term Used for paid search. Use utm_term to note the keywords for this ad. Not used in most cases. Optional.
Campaign Content No utm_content Please use the value provided by the Omara team.
  • Parameter: Campaign Source
    Required: Yes
    Example: utm_source
    Description: Please use the value provided by the Omara team.
     
  • Parameter: Campaign Medium
    Required: Yes
    Example: utm_medium
    Description: Use utm_medium to identify a medium such as cps or cpc. The Omara team will provide the predefined value for you.
     
  • Parameter: Campaign Name
    Required: No
    Example: utm_campaign
    Description: Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. If you don’t want to track specific campaigns - please use the default campaign name, provided by the Omara team.
     
  • Parameter: Campaign Term
    Required: No
    Example: utm_term
    Description: Used for paid search. Use utm_term to note the keywords for this ad. Not used in most cases. Optional.
     
  • Parameter: Campaign Content
    Required: No
    Example: utm_content
    Description: Please use the value provided by the Omara team.

Product feed

For business partners we provide the product feed. The availability and cost update frequency is 1 day.

Feed URL:

https://‎feed.omara.pl/ext/ext-merchant-feed-pl.xml

Properties, used in the feed

Field Description
<title> Product title
<description> Product description
<link> Product URL
<image_link> Product image
<additional_image_link> Product additional image
<price> Product price
<omnibus_price> The lowest product price for the last 30 days
<gender> Gender
<condition> Product condition
<mpn> Variant SKU
<brand> Omara Jewelry
<availability> Product availability
<google_product_category> Google product category
  • <country>
  • <service>
  • <price>
  • Shipping country
  • Default shipping service
  • Shipping cost
<material> Product material
<color> Product color
<size> Available size (or sizes in format 47/77 - means from 47 to 77)
<item_group_id> Parent product SKU

Examples

You want to promote collections to get the highest commission for purchases by CPS model.

The URL example may be the following:

omara.sk/en/svadobne-obrucky?utm_source=instagram_lucia018&utm_medium=cps&utm_campaign=lucia018&utm_content=lucia018

  • Parameter: utm_source
    Example: instagram_lucia018
    Source: provided by the Omara team
     
  • Parameter: utm_medium
    Example: cps. The partnership model (cost per sales)
     
  • Parameter: utm_campaign
    Example: instagram_lucia018
    Source: provided by the Omara team
     
  • Parameter:utm_source
    Example: lucia018
    Source: provided by the Omara team

You want to promote collections to get the highest commission for purchases by CPS model.

The URL example may be the following:

https://omara.sk/en/product/svadobna-obrucka-cinderella?configuration_id=OMWB0148-LAB-14K-ZLUTE-ZLATO-S47&utm_source=instagram_lucia018&utm_medium=cps&utm_campaign=lucia018&utm_content=lucia018

Just copy the product URL and add utm parameters.

  • Parameter: utm_source
    Example: instagram_lucia018
    Source: provided by the Omara team
     
  • Parameter: utm_medium
    Example: cps. The partnership model (cost per sales).
     
  • Parameter: utm_campaign
    Example: instagram_lucia018
    Source: provided by the Omara team
     
  • Parameter:utm_source
    Example: lucia018
    Source: provided by the Omara team